Nike Uses a "Social" Billboard Campaign to Promote Customization in Copenhagen

Nike recently launched an innovative billboard campaign in Copenhagen, Denmark that featured a team of Nike graffiti designers customizing a Nike iD billboard in "real-time" based on Facebook community engagement.

Over a two week period, Nike graffiti artists spray painted a giant white shoe billboard to mirror the most "liked" designs in the Nike Free Run 2 iD Facebook page. On the dedicated Nike Facebook page, consumers can download a Free Run 2 iD application that allows them to customize their shoes and have the ability to purchase them directly on NikeiD.com. Fans can view a complete gallery of designs and vote on them using Facebook "like" functionality.

Check out Nike's unique social billboard campaign below: