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    Entries in roadtrip (1)

    Thursday
    Mar032011

    Capture Unique Viral Content While on Team Roadtrips

    Borussia Dortmund, a notable German soccer club in the Bundesliga league, recently made headlines when it released a sensational viral that features the team performing stunts while traveling on the team bus. The clip features a player kicking a soccer ball out of the front door of the team bus only to have it bounce off the wall of an overpass and into the hands of the team goalie, who is standing in the doorway in the back of the bus.

    The viral, which involves some creativity and computer trickery (likely), demonstrates how sports organizations can look to generate unique content on the road and during other unlikely situations.

    Check out the interesting clip below: