Use Humor To Engage Fans During the Offseason

Humor plays a large role in sporting events across the world, on and off the playing field. From the antics of players and coaches to humorous performances by fans on the jumbotron, humor is everywhere on gameday.

As sports properties look to produce new content to engage fans during the offseason, they should consider creating a viral piece that highlights humorous moments on and off the court throughout the season (or over the course of a tournament/event day). From television broadcasts to video board footage, this could actually be a relatively easy task for many teams to compile and produce.

Enclosed below a recent clip from an unofficial source that highlights all the hilarious moments from the 2011 Wimbledon tournament. The clip generated 80,000+ views in less than 2 weeks on YouTube, signaling the fact that fans enjoy consuming this type of content.

Check it out below:

Capture Unique Viral Content While on Team Roadtrips

Borussia Dortmund, a notable German soccer club in the Bundesliga league, recently made headlines when it released a sensational viral that features the team performing stunts while traveling on the team bus. The clip features a player kicking a soccer ball out of the front door of the team bus only to have it bounce off the wall of an overpass and into the hands of the team goalie, who is standing in the doorway in the back of the bus.

The viral, which involves some creativity and computer trickery (likely), demonstrates how sports organizations can look to generate unique content on the road and during other unlikely situations.

Check out the interesting clip below: