Search
No RSS feeds have been linked to this section.
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    Entries in super bowl sponsor (2)

    Wednesday
    Mar162011

    Reebok Uses an Athlete-Operated Mechanical Bull to Generate Buzz at the Super Bowl

    Reebok leveraged its designation as the NFL's Official Apparel Supplier at Super Bowl XLV with an outstanding 50'x100' hospitality space designed to host media members, VIP's, clients, partners, and friends of the brand. Reebok teamed up with Synergy Events to create the interactive area and host a star-studded media event on the Friday prior to the Super Bowl.

    Reebok called on its newest spokesperson, Erin Andrews, and nine-time World Champion rodeo athlete Ty Murray to host a Cowboy Up! media event that featured Reebok athletes Peyton and Eli Manning, Chad Ochocinco, DeMarcus Ware, and Randy Couture operating a mechanical bull by swinging training ropes and running on treadmills. The players were encouraged to swing ropes and run on treadmills as quickly as possible to make the bull buck harder, thereby throwing Randy Couture to the mat. 

    The activation space created a terrific PR event for the brand and successfully engaged media members and important stakeholders throughout Super Bowl weekend.

    Check out a clip detailing Reebok's Super Bowl activation tactics below:

    Thursday
    Dec102009

    Activation of the Day - The 100 Yard Shot 

    Prior to Super Bowl XLIII in Tampa, 225 football fans participated in a 100-yard long shot promotion courtesy of Shotsticks, Sobieski Vodka, and Bartender in the Box. The act served as a great publicity stunt for the brands and provides a benchmark for brands who are looking to engage fans in the tailgate lots prior to a major event.