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« Fans Shoot to Win Hams at ECHL Hockey Game | Main | U.S. Soccer Tests the Skills of an NFL Kicker »
Thursday
Dec102009

Activation of the Day - The 100 Yard Shot 

DateThursday, December 10, 2009 at 07:33AM

Prior to Super Bowl XLIII in Tampa, 225 football fans participated in a 100-yard long shot promotion courtesy of Shotsticks, Sobieski Vodka, and Bartender in the Box. The act served as a great publicity stunt for the brands and provides a benchmark for brands who are looking to engage fans in the tailgate lots prior to a major event.

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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