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Sunday

Mar282010

An Inside Look at Target Field

Sunday, March 28, 2010 at 12:33PM

With the 2010 Major League Baseball season right around the corner, the Minnesota Twins are set to unveil their new state-of-the-art facility, Target Field, on April 12th. The $412MM venue will soon be referred to as one of the finest venues in all of baseball, with a number of elements and amenities that will be sure to turn a few heads.

Check out a full gallery of the stadium's signage, unique elements, suite levels, and more HERE.

A few unique stadium elements include:

A full roof canopy soffit (to protect fans from weather)
Warming shelters
A retro sign in the outfield that lights up and moves when a player hits a HR
A life-sized Dave Winfield figurine in the Plaza
Team branded wrap inside the adjoining transportation station and light rail cars
A stylish Metropolitan club
A bronze glove photo display
Unique mosiac displays
A really cool quote wall
Budweiser Deck in LF
The 4th largest video board in all of Major League Baseball

In the past few weeks, the Twins organization has featured a tremendous outdoor billboard campaign throughout the city to drive awareness and excitement. The billboard campaign is simple, yet creatively genius. Check out some of the outdoor messaging campaigns below:

Brian Gainor |

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