Red Bull Turns Its Soccer Arena Into a Snowboarder's Dream

Team marketers looking for new ways to utilize their stadium venues to generate revenues and buzz during the offseason should consider benchmarking a recent tactic implemented by Red Bull. During the MLS offseason, Red Bull turned its venue, Red Bull Arena in Harrison, NJ, into an ultimate playground for several elite snowboarders.

As part of a Red Bull Weather Warriors initiative, Red Bull allowed snowboarders Hans and Nils Mindnich to host a snowboarding session inside Red Bull Arena and caught all of the action on camera.

Check it out below:

Red Bull F1 Hits the Streets of Dubai

Red Bull shocked the city of Dubai in November when it featured a Formula One race car soaring along Shaikh Zayed Road during the early morning hours. Red Bull teamed up with city officials to pull off the stunt, which featured an F1 car reaching speeds of over 297 kph, to the surprise of many consumers who were traveling out and about.

The PR stunt served as a terrific way for Red Bull to drive buzz in the city of Dubai prior to the Grand Prix at the Yas Marina Circuit. F1 driver Neel Jani put on quite a show for one of the world's fastest growing cities. Check it out below: