Red Bull Uses a Unique F1 Event to Support Japan's Tsunami Recovery Efforts

Red Bull Racing recently held a tremendous F1 event in Japan in an effort to help re-energize the country following the devastating tsunami events in March 2011.

On June 4th-5th, Red Bull Racing teamed up with driver Sebastien Buemi to host an unforgettable showcar appearance in the streets of Japan and complemented the event by raising funds for earthquake relief efforts by selling limited edition t-shirts that generated proceeds for devastated areas.

The unique Red Bull Racing events attracted a crowd of 25,000 spectators and media outlets to the Big Beach Music Festival Makuhari to see Buemi steering his powerful Formula 1 vehicle through a crowded marketplace. The event marked the first time that an F1 vehicle had been driven through the streets of Japan.

The following day, Sebastien Buemi and the Red Bull Racing team put on a thrilling display at the Yokohama Motomachi Shopping Street, where 11,000 fans witnessed a series of burnouts, turning donuts, and straightline runs first-hand. Red Bull's F1 stunt generated notable coverage throughout the country and was picked up on a number of major media outlets.

Check out two videos that capture the events below:

A special thanks to Yuki Suzuki of Japan for her insights and contributions to this column!

Red Bull Turns Its Soccer Arena Into a Snowboarder's Dream

Team marketers looking for new ways to utilize their stadium venues to generate revenues and buzz during the offseason should consider benchmarking a recent tactic implemented by Red Bull. During the MLS offseason, Red Bull turned its venue, Red Bull Arena in Harrison, NJ, into an ultimate playground for several elite snowboarders.

As part of a Red Bull Weather Warriors initiative, Red Bull allowed snowboarders Hans and Nils Mindnich to host a snowboarding session inside Red Bull Arena and caught all of the action on camera.

Check it out below: