Scratch and Win...Consumers?

Have you had an automobile sponsor looking to drive awareness for a new car model at your venue? Have you had a sponsor looking for a promotion that provides numerous impressions through an experiential means?

Chevrolet created an unconvential promotion in Great Britain to drive awareness for the Chevy Captiva. The company coated a Captiva showcar with a silvery scratch card material that contained thousands of scratch-and-win panels underneath.  Models on-site encouraged passing consumers to pick up a penny to scratch a panel on the car for the chance to win the autmobile (by revealing a You Win! square).  This promotion was an effective driver of awareness and engagement (although it doesn't do much else for the brand). 

Hopefully this kind of creativity will help you think outside the box with your sponsors...