Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « The Power of Merchandising... | Main | Fans Love Chipotle. Enough Said. »
    Tuesday
    Mar042008

    Driving College Students to Professional Games...

    DateTuesday, March 4, 2008 at 06:54AM

    The Columbus Blue Jackets created a unique vignette to target neighboring college students at Ohio State University. The Blue Jackets developed "Rush CBJ", a campaign that uses a theme from the movie Old School to drive home select messaging to college students, offering discounts on ticket prices before each Blue Jackets home game ($15 Upper Level ($41 value), $25 lower level).

    Note: The Blue Jackets track fans down in a van referred to as the "Fanboni" ... pretty creative! Here is the clip:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.