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Entries in mcdonald's chicago (1)

Sunday

Apr032011

McDonald's Capitalizes on Cubs Fever with Clever Billboard

Sunday, April 3, 2011 at 10:01PM

McDonald's is capitalizing on the buzz surrounding the 2011 Chicago Cubs baseball season with a terrific billboard display just outside Wrigley Field. The billboard uses McDonald's french fries to illustrate the laces of a baseball - an absolutely brilliant marketing campaign.

Look for more creative marketing tactics to come throughout the season!

Source: Kelly Hafermann's Flickr Photostream

Brian Gainor |

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