McDonald's Capitalizes on Cubs Fever with Clever Billboard

McDonald's is capitalizing on the buzz surrounding the 2011 Chicago Cubs baseball season with a terrific billboard display just outside Wrigley Field. The billboard uses McDonald's french fries to illustrate the laces of a baseball - an absolutely brilliant marketing campaign.

Look for more creative marketing tactics to come throughout the season!

Source: Kelly Hafermann's Flickr Photostream 

The Phillie Phanatic Treats Fans to a Lady Gaga Performance on Opening Day

The Philadelphia Phillies and their mascot, the Phillie Phanatic, treated their fans on Opening Day to a special performance from "Lady Pha Pha". For the second consecutive year, the Phillie Phanatic revealed his inner pop star through an elaborate Lady Gaga performance.

Heading into the sixth inning, a group of actors carried a large egg onto the field at Citizens Bank Park, only to have the Phillie Phanatic emerge to the delight of fans.

Check out the two acts below:

Opening Day 2011

Opening Day 2010