Use Humor To Engage Fans During the Offseason
Sunday, July 17, 2011 at 07:34PM Humor plays a large role in sporting events across the world, on and off the playing field. From the antics of players and coaches to humorous performances by fans on the jumbotron, humor is everywhere on gameday.
As sports properties look to produce new content to engage fans during the offseason, they should consider creating a viral piece that highlights humorous moments on and off the court throughout the season (or over the course of a tournament/event day). From television broadcasts to video board footage, this could actually be a relatively easy task for many teams to compile and produce.
Enclosed below a recent clip from an unofficial source that highlights all the hilarious moments from the 2011 Wimbledon tournament. The clip generated 80,000+ views in less than 2 weeks on YouTube, signaling the fact that fans enjoy consuming this type of content.
Check it out below: