Use Humor To Engage Fans During the Offseason

Humor plays a large role in sporting events across the world, on and off the playing field. From the antics of players and coaches to humorous performances by fans on the jumbotron, humor is everywhere on gameday.

As sports properties look to produce new content to engage fans during the offseason, they should consider creating a viral piece that highlights humorous moments on and off the court throughout the season (or over the course of a tournament/event day). From television broadcasts to video board footage, this could actually be a relatively easy task for many teams to compile and produce.

Enclosed below a recent clip from an unofficial source that highlights all the hilarious moments from the 2011 Wimbledon tournament. The clip generated 80,000+ views in less than 2 weeks on YouTube, signaling the fact that fans enjoy consuming this type of content.

Check it out below:

Celebrate Unique Team Experiences

Sports organizations looking to post unique content on their websites, social media channels, and related pages should consider creating a "Day in the Life" series that provides fans with an inside glimpse of the lives of their players.

Chicago Blackhawks RW Patrick Kane, a Buffalo native, recently began his day with the Stanley Cup trophy by bringing it to Niagara Falls for an iconic photo shoot. Kane, sporting a red Blackhawks jersey, was greeted by a pack of fans as he arranged to bring the Stanley Cup to the Hurricane Deck at Bridal Veil Falls. Kane posed for several photos holding the Stanley Cup up high while getting soaked by water falling down on him from the Falls. 

The moment was truly memorable and was a spectacle that hockey fans around the globe would love to see. A number of fans on-site captured raw footage of the action, which serves as great viral pieces for teams to promote on their site, blogs, and social media channels - especially in a day and age where teams are looking to provide exclusive content to fans 365 days per year.

Check out some videos of the action below:

Source: NHL.com