Drive Value for Hotel Partners with Student Bed Races
Sunday, May 2, 2010 at 09:26PM Are you looking for new ways to drive awareness for hotel chain partners? Are you looking to create an engaging event for students that affiliates corporate partners?
College sports properties looking for new ways to drive awareness and affiliation for hotel chain partners amongst the student body should consider offering Annual Bed Race events.
Here's how it would work:
As students return to campus for the Fall, athletic departments can offer a special promotional message for students to win free season tickets, scholarship dollars, merchandise, books, or a trip as tiered prizes for participating in an Annual Bed Race event (presented by X hotel partner). The athletic department could offer the promotion the Friday before the first home game, with 75 teams competing on a first come, first serve basis at a practice/intramurals field near the stadium.
The goal of the Annual Bed Race event would be to see which team (a team of 5, as shown below) could push a bed, draped in hotel branding, on wheels 40-yards in the shortest amount of time - think bobsledding meets the 40. Hotel partners would benefit from pre-season marketing, an in-game vignette highlighting the action of the competition and showing the winners in their seats or with checks, and reminding fans that they are always welcome to stay at one of their participating hotel chain locations across the nation. Collegiate sports properties and their preferred hotel partners can use this event to create a lasting memory for hundreds of participating students and thousands of fans attending the Season Opener.
Check out an example below of how the Annual Bed Races could work for your collegiate sports property!
