Thank you for coming here to check out the July 2010 Partnership Activation 2.0 newsletter. As you tune in to Major League Baseball games, the NFL preseason, and other sporting events, please feel free to send along any sponsorship/marketing best practices and unique activation tactics that happen to catch your eye.
This month's newsletter features a collection of insights, including:
Player / Alumni Challenges (Highlighted by the Herbal Magic Weight Loss Cup)
Miller Lite's Recent "Ray for a Day" Initiative
Facebook-Themed Scoreboard Features
World Cup Activation and Branding
Xtreme Insight's World Cup 2010 Wrap Report
Creativity in the Sports Marketplace
July 2010 Partnership Activation Rising Stars
Sports Technology Watch
Facts and Insights About the the 2010 Wimbledon Championships
Creative Ways to Leverage Dunkin' Donuts
Idea Box
If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.
Check out the July 2010 Issue now... and please feel free to send along any feedback or suggestions you have this month!
If you enjoyed the July 2010 Issue, you may also be interested in:
With thousands of fans tailgating outside stadiums and arenas every given night, ample opportunities exist for brand marketers to drive consumer impressions and partnership affiliation awareness. As organizations and brand partners continue to analyze opportunities inside stadium parking lots, it's hard to ignore what has become a common practice at the Tour de France.
With limited marketing opportunities along the course, Tour de France sponsors invest their activation dollars into building mobile vehicles designed to entertain fans lining the course. These vehicles, traveling as a parade of sponsors, serve as effective awareness drivers for partnering brands.
Sports organizations in the United States can benchmark this practice of mobilizing sponsors by incorporating them in:
Tailgate lot activation (on display; strolling through the tailgate lots)
Pre-Game Team Walks (Tiger Walk, etc.; serving as a prelude to the team's arrival)
Race Track Activation (driving along a NASCAR track prior to a race or during a caution)
Thank you for coming here to check out the June 2010 Partnership Activation 2.0 newsletter. I promise that there will be no mentions of vuvuzelas as best practices this month. As you tune in to some incredible sports coverage this weekend (World Cup, Wimbledon, etc.), please feel free to send along any unique activation tactics that may catch your eye.
This month's newsletter features a collection of insights, including:
Innovative Mobile Tours
Ten Sports Business Trends to Keep an Eye On
Leveraging the World Cup
The Heineken Stadium of Stars
World Cup Activation and Branding
The Ohio University Professional Master of Sports Administration Program
Creativity in the Sports Marketplace
June 2010 Partnership Activation Rising Stars
A Compilation of the 2009-2010 Partnership Activation Rising Stars
Sports Social Media Watch
Facts and Insights About the 2010 French Open
Creative Ways to Leverage Trading Card Partners
Idea Box
If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.
Check out the June 2010 Issue now... and please feel free to send along any feedback or suggestions you have this month!
This month's newsletter features a collection of insights, including:
Flash Mobs in Sports
CrowdWave Technology
Hyundai's World Cup Initiative
SF Giants' Flickr On-Field Photo Day
A Close Look At... The NHL Playoffs
NBA Digital Discipline Series
Creativity in the Sports Marketplace
May 2010 Partnership Activation Rising Stars
Insights on Stickybits
A Close Look At... The NBA Playoffs
UFC 112: Invincible
Lottery Partner Thought Starters
Idea Box
If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.
Check out the May 2010 Issue now... and don't forget to pass it along to some friends!
Are you looking for new ways to connect with consumers via grassroots campaigns? Are you looking to re-energize a brand?
Too often we see sponsorship programs created with the consumer in mind that lack one integral component... the experience. The following clip for Converse Sport, which is actually a parody filmed for the 4As 2010 Institute of Advanced Advertising Studies, does a tremendous job demonstrating how companies can re-energize their brands by creating/re-creating a memorable experience for consumers:
Are you looking for new ways to utilize your stadium venue during offseason months? Are you looking for new, creative ways to celebrate the grand opening of a stadium facility?
In November 2009, stadium officials completed construction on the Moses Mabhida Stadium in Durban, South Africa. The 70,000 seat venue, which cost $450MM to construct, was created to serve as an official host stadium for the 2010 World Cup in South Africa.
Since its grand opening, stadium officials have allowed a company called 'Big Rush Urban Adrenalin' to offer consumers an ultimate, thrill seeking experience. The company offers the only stadium swing in the world, giving willing participants the chance to soar 106 meters above the World Cup football pitch. The unique experience surprisingly only costs $59.50 US (R595) and is offered between 9am-5pm every day.
Check out a video of the ultimate thrill-seeking stadium experience below!
This month's newsletter features a collection of insights, including:
Sports Murals
Insights Into the Dallas Mavericks' E-Cycling Initiatives
Coca-Cola Brings the World Cup Trophy to 86 Countries Worldwide
3D Hockey Dasherboard Signage
Details on The Row Show
The April 2010 Recipients of the Partnership Activation Rising Stars Program
Sports Social Media Watch - Chad Ochocinco Goes Mobile
Activation Tactics from the 2010 Final Four and MLB Opening Day
The Hong Kong Sevens
Ways to Leverage a Bank of America Partnership
Creative Activation Tactics
If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.
Check out the April 2010 Issue now... and if you like what you see, please vote for Partnership Activation as the Best Sports Business Blog of 2009 HERE.
This month's newsletter features a collection of insights, including:
Store Challenges
Insights Into Using Crowdsourcing in Sports
Carlsberg Lets Fans Give Their Best Pep Talk
Selling Signage for International Stars
Details on the Top 50 Sports Business Blogs
The March 2010 Recipients of the Partnership Activation Rising Stars Program
Sports Social Media Watch - World Class Moustaches
Activation Tactics from the 2010 Vancouver Olympic Games
2010 F1 Gulf Air Bahrain Grand Prix
Ways to Leverage a Dr. Pepper Partnership
Creative Activation Tactics
If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.
Check out the March 2010 Issue now... and don't forget to pass it along to some friends!
This month's newsletter features a collection of insights, including:
Sidewalk Challenges
Insights Into Using Augmented Reality
27th Annual IEG Sponsorship Conference
7 Tips for Bringing Your In-Venue Signage to Life for Consumers
Details on the UK Sports Network
The February 2010 Recipients of the Partnership Activation Rising Stars Program
Sports Social Media Watch - Molson Canadian
Activation Tactics from the 2010 Vancouver Olympic Games and 2010 NBA All-Star Game
2010 Australian Open
Ways to Leverage an ESPN Partnership
Creative Activation Tactics
If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.
Are you looking for new ways to renovate areas within your stadium or arena? Are you looking for new ways to build your brand through unique messaging points on game day?
The Arizona Cardinals organization has done a tremendous job turning the walls of University of Phoenix Stadium into giant brand building pieces. The signage inventory can serve as a tremendous way to ingrain corporate partners in a non-intrusive manner. Check out some examples below:
Are you looking for effective ways to leverage premier sporting events? Are you looking to align with multiple brands to activate on-site?
Samsung Mobile and Vodafone teamed up to feature a tremendous activation campaign at the Big Game 2, a rugby match played between the Harlequins and Wasps at Twickenham Stadium in January. The two (2) brands aligned their activation efforts to support the launch of the Vodafone 360 Samsung H1 Handset, the first Samsung offering to deliver Vodafone's new social networking and entertainment Internet services.
Check out their on-site activation efforts in this terrific 5:30 video recap below!
Partnership Activation's Brian Gainor spoke at the 2009 Ohio University Sports Business Forum about creating a comprehensive plan to guide one's career in the sports industry. The presentation was part of a terrific event, put on by the Ohio University Center for Sports Administration, that featured some of the sharpest minds in the sports indusy.
Gainor touched on six key points throughout his presentation:
Think of Yourself as a Brand
Understand the Sports Landscape
Networking is Not an Option
Get as Much Experience as Fast as You Can
Learn. Learn. Learn. - Education is Key
Do the Little Things That Make a Big Difference
Watch the presentation below:
Check out some recaps (and hopefully videos soon) of the event's other speakers:
1. The Curriculum: The MBA/MSA combination The two-year MBA/MSA program prepares students for leadership positions by combining the business teaching of the Ohio University MBA program with sport-specific knowledge during the MSA program. This degree combination recognizes the growing complexity of the sports, facility and entertainment industries, and reinforces Ohio University's commitment to preparing students for the leadership challenges of the future.
The MBA phase of the program uses a problem-based learning style, immersing students in collaborative projects and working situations that are commonplace in the business world. Students learn basic business concepts in a real-life context, and develop skills in communication, collaboration and teamwork that are essential for success, while developing their ability to be creative, take initiative, and accept personal responsibility for their actions.
The MSA program combines classroom and practical experience to prepare individuals for leadership positions in the sport industry. An interdisciplinary approach gives students the freedom to choose courses of personal interest and build a foundation of knowledge in their desired career fields.
2. SAFM Alumni Network More than 85 percent of Ohio University's 1,200 graduates are employed in key positions within intercollegiate athletics, professional sports, public assembly facilities, sports tours, motor sports, corporate sports organizations, sports media, and the entertainment industries. The loyalty of their alumni and the reputation of the program translate into a wide variety of excellent internship and employment opportunities.
3. Practical Learning Opportunities Learning also take places outside the classroom as students work on class projects, such as the program’s annual alumni symposium and various opportunities offered by the Ohio University Athletic Department.
4. International Diversity The program’s reputation has grown on both the national and international levels, attracting students from Australia, Brazil, Canada, China, England, India, Japan, Korea, Kuwait, Malaysia, Mauritius, the Netherlands, New Zealand, Nigeria, Taiwan and Thailand. Our international diversity provides a valuable perspective as the sport industry becomes increasingly globalized.
This month's newsletter features a collection of insights, including:
Fan-Athlete Challenges
Non-Traditional Billboard Tactics
27th Annual IEG Sponsorship Conference
Navigate Marketing's Take on the NY Jets Alcohol Ban
Details on Ron Seaver's Sponsorship E-Tips Newsletter
The January 2010 Recipients of the Partnership Activation Rising Stars Program
2009 Grey Cup
Ways to Leverage a T-Mobile Partnership
Creative Activation Tactics
If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.
Check out the January 2010 Issue now... and don't forget to pass it along to some friends!
Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?
Take a moment to check out the November 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) new industry contacts who also may enjoy some of the insights shared in the newsletter.
This month's newsletter features a collection of insights, including:
Canstruction Events
Giving Meaning to Retail
Creating a Superstar Experience for Fans
Farmers Insurance Group Partnership Spotlight
Details on The Business of Sports Network
The November Recipients of the Partnership Activation Rising Stars Program
2009 NFL International Series Insights
Ways to Leverage a Corona Partnership
Creative Activation Tactics
Check out the November 2009 Issue now... and don't forget to pass it along to some friends!
Also, this month, we are excited to announce a special Holiday offer from our partners at adidas Eyewear for 25% off retail prices. To take advantage of this special deal, log on to www.promotive.com and enter the code 057C-5FDD-DAED-F443 in the “have a code” box.Once you enter the code, register and receive 25% off any pair of sunglasses you purchase!
*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.
Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?
Take a moment to check out the October 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) Linked In contacts who also may enjoy some of the insights shared in the newsletter.
This month's newsletter features a collection of insights, including:
Video Board Gaming
Batter's Eye Activation
Doing the Small Things That Make a BIG Difference
A Look at the 2009 China Open
Details on the Sponsorship Insights Group Newsletter
The October Recipients of the Partnership Activation Rising Stars Program
Ways to Leverage a Geico Partnership
Creative Activation Ideas
*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.
Check out the October 2009 Issue now... and don't forget to pass it along to some friends!
This month's newsletter features a collection of insights, including:
Interactive Outfield Features (Coca-Cola Bottle)
New Developments in C-Store Activation
Effective Ways Sports Organizations can Capitalize on Current Events
Details on IEG's Off the Wire Newsletter
The September Recipients of the Partnership Activation Rising Stars Program
Ways to Leverage a Pepsi Partnership
Creative Activation Ideas
*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.
Check out the September 2009 Issue now... and don't forget to pass it along to some friends!
Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?
Take a moment to check out the August 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to three (3) friends in the industry who also may enjoy some of the insights shared in the newsletter.
This month's newsletter features a collection of insights, including:
LCD Golf Bag Advertising
The Puma Street Meet Tour
Developing Ongoing Conversations with Fans
ESPN The Magazine Partners with Crown Equipment Corp.
Crowd ID Impacting the Sports Marketplace
Joe Favorito's Sports Marketing & PR Pros Newsletter
The August Recipients of the Partnership Activation Rising Stars Program
Ways to Leverage a McDonald's Partnership
The Carlton Draught Plastic Cup Race
*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.
Check out the August 2009 Issue now... and don't forget to pass it along to some friends!
Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?
Take a moment to check out the July 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) friends outside of the industry who also may enjoy some of the insights shared in the newsletter.
This month's newsletter features a collection of insights, including:
MeshMedia Technology
10 Current Industry Trends to Keep an Eye On
Making Fans Desire Your Product on Gameday
Partnership Spotlight: Chicago White Sox
The Veritix Sports Marketing Newsletter
The Partnership Activation Rising Stars Program
Guerrilla Marketing Thought Starters
Ways Non-Profits Can Leverage Corporate Partners
*For those interested in subscribing/unsubscribing to the newsletter distribution list (who have not already done so), please send an email to newsletter@partnershipactivation.com and include "subscribe" or "unsubscribe" in the subject line. Please also include your full name, company affiliation, and contact information when subscribing.
Check out the July 2009 Issue now... and don't forget to pass it along to some friends!
Are you looking for the latest and great best practices in the sports marketplace? Are you looking for new ways to leverage corporate partners?
Take a moment to check out the June 2009 Partnership Activation 2.0 monthly newsletter. If you like what you see, please pass it along to two (2) co-workers who also may enjoy some of the insights shared in the newsletter.
This month's newsletter features a collection of insights, including:
Life-Sized Displays
Leveraging Partnerships to Promote Multiple Brands
Challenging Consumers
Airport Partnership Activation (Property Consulting Group / AMI)
Athletics Development Frontier
Activation Tactics to Include When Pitching Automobile Partners
The Montreal Canadiens Feature the Molson Ex Zone
Check out the June 2009 Issue now... and don't forget to pass it along to a friend!
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Thursday, July 22, 2010 at 07:39PM 
