Index
Entries by Category
Click on a category below to view a list of all entries within that category.
- Activation Gallery (12)
- Billboards and Viral (132)
- Capitalizing on Technology (53)
- Driving Web Traffic (27)
- Job Board (2)
- Marketing Tactics (12)
- Opinion (4)
- Partnership Ideas (342)
- Promotions / In-Venue Activation (239)
- Social Media (11)
- Sponsorship Ideas (16)
- Ticketing Strategies (44)
- Video Vault (15)
Entries by Title
Click on an entry title below to view the full text of that entry.
- The Winter 2014 Partnership Activation Newsletter
- Interactive Banner Ads
- The Fall 2013 Partnership Activation Newsletter
- The Summer 2013 Partnership Activation Newsletter
- SMU Delivers for Sports Business Professionals
- The April 2013 Partnership Activation Newsletter
- The Manhattan Sports Business Academy Delivers
- Score Your Dream Job as the Voice of XFINITY Sports
- January 2013 Partnership Activation Newsletter
- October 2012 Partnership Activation 2.0 Newsletter
- Red Bull Stratos Lives Up to All Expectations
- Leverage Fan Impressions to Power Online Channels with Fresh, Engaging Content
- West Bromwich Lets Compete to Score a House
- Drive Social Shareability with Simple Call-to-Action Statements
- July 2012 Partnership Activation 2.0 Newsletter
- March 2012 Partnership Activation 2.0 Newsletter
- TaylorMade Drives Value with Hashtags in the Golf Space
- UNLV Students Find a Creative Way to Market Star Players
- Xylobands Bring Live Event Experiences to Life in New Ways
- Properties Take Game Entertainment to New Heights
- Teams Turn to Exclusive Camera Angles To Give Fans Unique Vantage Points of the Action
- Teams Can Turn to Projection Mapping to Promote Airline Partnerships in New Ways
- Heineken Gives Teams a Few Ideas to Drive Fan Engagement and Socialization
- U.S. Olympic Hopefuls Turn to Temporary Tattoos to Generate Sponsorship Dollars
- The D-backs Host a Most Valuable Partner Awards Night
- XFINITY Offers a Chance to Win the Ultimate Sports Social Media Job
- POLL: What is the Best Sports Event to Sponsor Around the Holidays?
- Manchester City and Jaguar Team Up for An Entertaining Halftime Promotion
- Sports Business Predictions to Keep an Eye on in 2012
- December 2011 Partnership Activation 2.0 Newsletter
- Forbes 30 Under 30 - Entertainment
- Complete List of NHL Team Youtube Channels
- BP Brings Fans Closer to Team USA Athletes with an Innovative Augmented Reality Initiative
- Bronco Sports Properties Give Field Board Signage a Creative Treatment
- The University of Florida Student Ticket Office Thanks Fans for Their Loyalty
- Reebok Uses 3D Art to Promote CrossFit
- November 2011 Partnership Activation 2.0 Newsletter
- The Walleye Create Compelling Awareness Strategies for their Corporate Partners
- The Islanders Celebrate Military Night with a Special Ceremonial Puck Drop
- Webinar Alert: "Measuring Sponsorship ROI"
- The Lightning Generate Buzz With Tampa International Airport Travelers
- Party City and the NY Giants Team Up to Celebrate Halloween
- MetLife Creates a Memorable Halloween Event for Giants Fans
- October 2011 Partnership Activation 2.0 Newsletter
- Adidas Supports the All Blacks with an Impressive Projection Display
- NASCAR and INDYCAR Should Look to Formula 1 For Activation Best Practices
- Dairy Queen Partners with the Penguins on an Official Collectors Cup Series
- Hublot Teams Up with Manchester United for a Unique Watch Promotion
- Wendy's Lets CFL Fans Compete to Kick for a Million Dollars
- Wieden + Kennedy Launch Melo's New M8 Shoe in Epic Fashion
- Audi Leverages its Real Madrid Partnership By Giving All First-Team Players Free Cars
- Bowling Green Unveils Its New Basketball Facility With a Rap Video
- The Lightning Launch a Seat Seeker Initiative to Reward Active Twitter Followers with Tickets
- Adidas Builds an Interactive Wall to Showcase the History of the World Cup
- Iowa Athletics Turns to a Card Stunt to Promote ANF Day Celebration
- Betfair Finds Creative Ways to Win Over Manchester United Supporters
- Stanford Athletics Engages Their Student-Athletes with a "19 Hours" Project
- The Ravens Team Up with Jos. A. Bank to Host A Purple Fridays Promotion
- The Falcons Team Up with the Georgia Lottery and Waffle House on a New Instant Win Game
- Endesa Leverages Title Partnership with a Game at Its Corporate Headquarters
- SportsPro and the Ivy Sports Symposium Honor Sports Business Leaders Under 30
- Adidas' All In Campaign - A Multi-Platform Success
- Tourism New Zealand Uses a Giant Rugby Ball Experience to Generate Buzz
- Nike Launches Team England's Rugby Kits in Style
- The Sacramento Kings and Liverpool FC Demonstrate a Commitment to Social Media
- Consider Building Tailgate Towers to Create New, Ownable Inventory for Partners
- Harvard Rewards Students for Attending Sports Events with Crimson Cash
- September 2011 Partnership Activation 2.0 Newsletter
- Nike, Dick's, and AT&T Showcase Activation at the 2011 Cowboys Classic
- Borussia Dortmund Celebrates the Champions League with an Impressive Fan Display
- Allstate and ESPN Team Up to Feature Digital Field Goal Net Branding
- Marketers Can Re-Create The Baylor Line to Sell New Inventory
- 5 Ways Flickr Can Serve as a Marketer's Best Friend
- Go Inside the Huddle to Deliver Unprecedented Access for Fans
- San Marcos Academy Teams Up with Local Sponsors to Promote Breast Cancer Awareness
- August 2011 Partnership Activation 2.0 Newsletter
- FC Barcelona Uses QR Codes to Drive Engagement at Camp Nou
- Heineken Lets Fans Interact With "The Entrance" on YouTube
- TCU Athletics Kicks off the 2011 Season with an Inspirational Video
- August 2011 Partnership Activaton 2.0 Newsletter - Update
- Standard Chartered Goes the Extra Mile to Introduce Their Jersey Sponsorship to Liverpool Fans
- FC Barcelona Uses Humor to Welcome Cesc Fabregas Back Home
- Guest Editorial: Foosball by Mahou
- The Florida Panthers Prevent Opposing Fans From Entering the Red Zone
- Georgia State Offers a "Power Hour" Delivery Guarantee to Drive Ticket Sales
- Hertha BSC Uses Stadium Choreography to Unite Their Fanbase
- Kraft Gets Creative to Engage Consumers Out-of-Home
- adidas Turns a Chinese Subway Station Into an Outdoor Gym
- Leverage Ice Cream Partners at Practice and Training Camp
- The Lightning Turn to Social Media To Celebrate Stamkos Signing
- Axe Teams Up with Larissa Riquelme to Generate Buzz in Soccer
- Football Fans Test Their Skills at Bud Light Fan Camp
- The Western Bulldogs Give Fans a Vote of Confidence
- Essendon Turns to Augmented Reality to Engage Fans
- The Toronto Blue Jays Celebrate 80's Night in Style
- Idea of the Day: M.C. Hammer's Spinning Bobblehead
- July 2011 Partnership Activation 2.0 Newsletter
- Brian Gainor Speaks at NACMA on the State of College Athletics
- IBM and Wimbledon Partner to Deliver Real-Time Predictions
- Evian Brings Its Roller Babies Commercials Back To Life with a Creative Viral T-Shirt Campaign
- Use Humor To Engage Fans During the Offseason
- Clint Dempsey Teams Up with Modelo in a Rare Partnership
- Gillette Gives Roger Federer The World's Biggest Shave on Grass
- adidas Drives Store Traffic With Shoe Box Marketing Stunt
- 7 Great Promotional Ideas From Minor League Baseball
- Guest Editorial - Brands Capitalize on the 2011 FIFA Women's World Cup
- Nike 6.0 Hits The Pool to Engage Skateboarders
- Poll: Which Brand Had the Biggest Presence During the 2011 MLB All-Star Festivities?
- Nike Gives Fans an Inside Edge During the Preseason
- Johnnie Walker Black Helps F1 Fans Step Inside The Circuit
- Create an Element of Suspense With A Mystery Fan Rewards Box
- Think Out-of-the-Box to Drive Your Team's Facebook Following
- Consider Using On-Field Guerrilla Tactics to Drive Partnerships
- June 2011 Partnership Activation 2.0 Newsletter
- Red Bull Teams Up With Rickie Fowler To Create Capital Drive Hole-In-One Event
- Manchester United Unveils the Facebook Goal Challenge
- JD Motorsports Supports The Launch of Cowboys & Aliens With Facebook Promo
- Red Bull Uses a Unique F1 Event to Support Japan's Tsunami Recovery Efforts
- Guest Editorial: How Connecting Online Can Produce Real Business Value
- Red Bull Creates a Rivalry Series on the Slopes Between Oregon and Oregon State
- Alaska Air Partners With the Timbers To Create Hilarious Ads
- 50 Ways Sports Teams Fans Can Engage Fans on Facebook
- The Sounders Score with a Humorous Dating Campaign
- LeBron James Takes Fans Behind-the-Scenes During the NBA Finals
- The NBA Strikes Gold with a Mini Movie Series
- The Cleveland Indians and BP Capitalize on Pre-Game Inventory
- May 2011 Partnership Activation 2.0 Newsletter
- Chelsea FC Showcases Its UEFA Champions League Preparations
- Guest Editorial - LinkedIn: How #SportsBiz Approaches the Channel
- Axe Creates a Jam Box To Engage Snowboard Enthusiasts with Music
- The Pistons Offer a Scavenger Hunt Offering Fans A Chance to Win Free Tickets
- The San Francisco Giants Deliver a "Best in Class" Fan Experience at AT&T Park
- Are You a Fan of Partnership Activation?
- Coca-Cola Celebrates Its 125th Anniversary with an Incredible Building Illumination
- Nike Uses a "Social" Billboard Campaign to Promote Customization in Copenhagen
- Let Brands Use Athletes To Capitalize on Birthday Shout Outs
- The Dallas Mavericks Distribute Playoff Tickets with Augmented Reality Functionality
- St. George Bank Uses a Vault to Engage Fans On-Site
- Red Bull Goes Extreme with Pond Skimming in Russia
- Budweiser Scores with PoolBall Concept in Nightlife Settings
- The Thunder Create The Blue Alliance to Drive Fan Engagement
- April 2011 Partnership Activation 2.0 Newsletter
- Virgin Mobile and Lady Gaga Team Up To Form a True Partnership
- The Portland Timbers Army Sing the National Anthem
- Portland Timbers Fans Enjoy Exclusive Benefits in The Axe Society
- Partnership Activation Goes Live on the Row Show
- LeBron James and HP Team Up to Create a New Cartoon Series, "The LeBrons"
- Dale Jr. Shows That Pranks Go a Long Way in the Shop
- Provide Fans with "Instant Rewards" for their Venue Check-Ins
- Knicks Fans "Like" What They See with Splash Page on Knicks.com
- If You Want to Get a Job in Sports - Read This.
- WWE Delivers a Memorable Experience for Sponsors and Fans at Wrestlemania Axxess
- UT Chattanooga Uses April Fools Prank to Drive Ticket Sales
- McDonald's Capitalizes on Cubs Fever with Clever Billboard
- The Phillie Phanatic Treats Fans to a Lady Gaga Performance on Opening Day
- Huge Boss Lets Fans Design the Attire of McLaren Mercedes F1 Drivers
- Nike Turns to Fans on Twitter to Devise a Slogan for US Soccer
- The Chicago Cubs See Value in Newborns
- Bud Light Capitalizes on the Madness with A Game of Basketball-Themed Quarters
- The Whitecaps Generate Fan Excitement For Their Season Launch with a 30-Day Countdown
- Engage Fans in New Ways on Facebook
- The Magic Offer Playoff Tickets to Scavenger Hunt Participants
- March 2011 Partnership Activation 2.0 Newsletter
- UNM Athletics Turns to A Giant Pencil to Drive Fan Engagement
- adidas Goes All In With A 3D Projection Show in Marseille
- Introducing the Piano Juggler
- The Simple Twitter Guide for Sports Business Professionals
- Syracuse Athletics Turns to NYC Taxis to Drive Awareness
- Lynx Uses Augmented Reality to Make a Splash at Victoria Station
- Reebok Uses an Athlete-Operated Mechanical Bull to Generate Buzz at the Super Bowl
- The Knicks Celebrate Amar'e With a Special Jumbotron Melody
- Heineken Captures the Action of Champions League at Pubs on Match Day
- Celebrate the Excitement of March Madness While Benefiting Charity
- Vodafone Unveils a New F1 Chassis with The Help from Fans
- CBS Outdoor Delivers a Best-In-Class Billboard Campaign for the Twins
- Capture Unique Viral Content While on Team Roadtrips
- The Mavericks Showcase A Day in the Life of Their Players
- The 2011 NHL Heritage Classic - From a Fan's Perspective
- Carlton Tests the Skills of Fans with Massive Magnatron Display
- AIK Creates a Campaign Based on Superstitions to Jinx Gothenburg
- Gillette Turns Static Jeter Billboard Into a Shaving Spectacle
- The WTA Profiles Star Players with Wiki-What?! Features
- Red Bull Turns Its Soccer Arena Into a Snowboarder's Dream
- February 2011 Partnership Activation 2.0 Newsletter
- Partnership Activation - Weekend Poll
- Brands Say Thank You To Their Facebook Fans
- Premier League Fans Compete Head to Head in Lucozade Fans Fives Tournament
- Capital One Leverages Final Four Tickets to Drive Facebook Fanbase
- The Bucks Celebrate Valentine's Day with A Little Humor
- Red Bull Continues to Give Fans a Whole New Perspective of Sports
- Guest Editorial - Evolve the 140: How #SportsBiz Can Lead on Twitter
- Athletics Departments Get Creative with Courtside Rotational Inventory
- Mavericks Fans Show Off Their Dance Moves to Win a Suite
- Vitaminwater Salutes Ray Allen's Historic Moment in Style
- Modell's Uses Athletes in Disguise to Create a Hit Viral Series
- The Brewers Drive Season Ticket Sales By Offering 40 Fantastic Prizes
- Enhance Stadium Concourse Signage with QR Code Giveaways
- Teams Turn to Acrylicize for Stadium Artwork and Design
- The Boost Mobile Knicks Groove Truck Hits the Streets in NYC
- Puma Feeds the Frenzy at the 16th Hole of the WM Phoenix Open
- The "Human Billboard" Campaign Has Sports Implications
- Nike "Throws Down" a New Spot to Promote Its Nike Free Shoes
- UFC Unveils Live Facebook Broadcast and Interactive UFC.TV Viewing Portal
- Johnsonville Gives Away Free Music Downloads For "The Big Game"
- The Making of a University Athletics Team Poster
- Red Bull F1 Hits the Streets of Dubai
- Red Bull Crashes the Streets to Crown the Best Uphill Biker
- The Entertainment Value of The Green Man - A Sports Icon
- The Wizards Score a Slam Dunk with Fans...
- Alaska Airlines Lets Portland Timbers Fans Design The Team Plane
- The Greatest Super Bowl Grocery Retail Displays of 2011
- The Huge Impact of the Super Bowl at Retail
- Industry Profiler: Activator
- Miller High Life Sponsors Fans Across America
- Oakley Celebrates Its Partnership with Shaun White in Style
- The Future of Stadium Signage - For Auto Partners
- January 2011 Partnership Activation 2.0 Newsletter
- Land Rover Challenges Fans With Activation at the Dubai Rugby Sevens
- Rafael Nadal, Kia, and the Australian Open Team Up to Launch "The Open Drive"
- TrendHunter Unveils 20 Marketing Trends to Watch in 2011
- The Red Sox Let Fans Sing Their Way to Fenway Park
- Old Hat Creative Delivers a Terrific Recap of The Big Chill at the Big House
- Fans Get Digital Autographs with the New Australian Open iPad App
- NBA Teams Get Creative With Their All-Star Game Campaigns
- Nike Uses Laser Projections to Support Oregon in BCS Title Game
- Texas Sports Entities Turn to Branded Tanker Trucks for the "Wow-Factor"
- Bud Light Throws the Ultimate BCS Bash for College Football Fans
- Nike Displays the Future of Customization in Japan
- Leverage Spin & Win Animations to Engage Sections of Fans
- Kellogg's Gives Its Ironman Series Signage a Purpose
- The Indiana Pacers Get Fuzzy With Their Vodka Partner
- Federer and Nadal Kick off the 2011 ATP Tour on Water Court
- More Sports Marketing Trends to Follow in 2011
- The Florida Panthers Offer a Good Time Guarantee to Fans
- Thank You! - Runner-Up, Sports Social Media Professional of 2010
- 2011 Sports and Social Media Predictions
- December 2010 Partnership Activation 2.0 Newsletter
- Industry Profiler: PropertyPort
- The Predators Install Coin Drop Machines To Help Fight Cancer
- "Must-See" Site of the Day: KnicksNow.com
- The Thrashers Look to Sell Tickets By Putting Their Mascot In Jail
- The Suns Sell Social Media Services In A Suite Way
- An Inside Look at the 2010 Nike Football Media Summit
- Nike Unveils the 2011 Pro Combat Uniforms for Oregon, Florida, TCU, and Boise State
- Crown Royal Rolls Out a Great Football Themed Campaign in 2010
- Lamborghini and Callaway Golf Go Head to Head in a Driving Competition
- Kulula Air Goes with the Moustache to Promote Movember
- Maximize the Value and Purpose of Railing Signage at Your Venue
- Incorporating Augmented Reality in the Sports Marketing Space
- Reebok Releases Series of Crosby Virals to Promote Hockey Gear
- Reebok Leverages Nicole Scherzinger and Digital Billboards in New Ways
- Allstate Teams up with SB Nation To Create Rivalry Road Trip Series
- Gonzaga Unveils New Microsite for Women's Basketball Program
- November 2010 Partnership Activation 2.0 Newsletter
- Pacquiao - Margarito Delivers Terrific Fighter Introductions
- Projection Mapping Helps New Balance Make a Splash
- Drive Gameday Program Ad Impressions with Digital Extensions
- Fans "Devil-Ize" Their Office to Win Suite Tickets
- Take Fans Behind-the-Scenes to See Players Using Your Products
- Let Fans Go In-Depth with Facebook Spotlight Features
- Virginia Tech Electrifies Its Crowd with Metallica's Sandman
- Puma Scores with WPS Breast Cancer Campaign
- The Admirals Provide Giant Beach Ball Entertainment
- Select Fans Pay Their Age at the 2012 London Olympics
- Using the Power of Social Media to Drive Merchandise Sales
- Clippers Fans "Get Their Red On" in 2010
- Boston College Delivers a Unique Ice Jam Experience
- Capital One Offers Fans a Chance to Rule LSU's Death Valley
- Miami Heat Fans are Feeling the Team's New Player Intro
- Under Armour Protects the Ravens' House
- Toronto FC and adidas Let Fans Design the 2012 Team Kit
- Red Bull Jumps the Trojan Horse in an Unforgettable Display
- Monitoring Trends in the Collegiate Marketplace
- Pepsi Teams Up with CFL Players to Refresh Canada
- Nike Builds Suspense With Its Latest Ronaldo Soccer Viral
- GMR Marketing Showcases New Technologies at Tech Petting Zoo
- Bud Light Goes Head to Head with UFC Fighter Rashad Evans
- Monster Energy and Prokos Rentals Align with Ohio Athletics
- Seattle Bank Leverages Player Appearances to Create Ultimate Fan Debit Cards
- October 2010 Partnership Activation 2.0 Newsletter
- JetBlue Airways Takes Its NY Jets Partnership to New Heights
- Drive Value out of Your Season Ticket Distribution
- The LA Sparks Team Up To Promote Anti-Tobacco Campaign
- Chargers Fans and Motorola "Tweet the Headline"
- Teams - Be Strategic in Your Open Letters to Fans
- The Red River Rivalry Celebrates Livestrong Day with Unique Card Stunt
- Sports Radio 790 Uses Guerrilla Tactics to Thank Bobby Cox
- An Inside Look at the Amway Center, Home of the Magic
- The Kings Let Groups of Fans Capitalize on Threes...
- Driving Sponsorship Value for Nonprofit Partners
- UniCredit Gives UEFA Fans a Tour of a Lifetime
- Wisconsin Engages Fanbase with Student Section Race
- Nationwide Teams Up with the Bengals to Let Fans Growl
- Cercle Bruges Turns to Student Designers for Jersey Style
- Red Bull Continues to Revolutionize Sports
- September 2010 Partnership Activation 2.0 Newsletter
- SL Benfica Uses a Pitch Invasion to Drive Awareness
- The Padres Generate Buzz with Star Wars Promotion
- POLL: What Content Would You Like to See on PartnershipActivation.com?
- Comcast Offers the Ultimate NFL Network Backstage Pass
- Qdoba Tailgates in a Big Way at Seahawks Games
- Bring Game Entertainment to Life for Fans Via Social Media
- List of Sports Teams Using Foursquare
- LSU Athletics Shows Fans How to Fit in at Tiger Stadium
- Gator Nation Rules Again... With a Billboard Message from God
- Nike Demonstrates the Life Cycle of Its Brand with Soccer Viral
- Nike 6.0 Lets Snowboarders Live/Play at Marco's Mansion
- Fuel Guerrilla Marketing Initiatives with QR Codes
- 3 Sports Technologies to Keep an Eye On
- Bring Game Day Experiences to Life with 3D Photo Walls
- Buick Lets Consumers "Tweet to Drive" in Chicago
- POLL: What is the Best In-Venue Destination in Baseball?
- IBM Uses Augmented Reality at the 2010 U.S. Open
- Identify With Your Fans' Attitudes, Behaviors, and Values
- POLL: Which social media platform do you prefer to use for networking?
- Home Depot Drives Excitement at Braves Games with Tool Race
- adidas and Zidane Team Up to Market New Line of Products
- Dana White Connects Directly with UFC Fans Via Fan Phone
- The FL Panthers and The Eagles Partner on Marketing Efforts
- Air New Zealand Leverages Rugby Partnership with Safety Video
- State Parks Open Their Terrain Up to Sponsorships
- August 2010 Partnership Activation 2.0 Newsletter
- Hewlett Packard Celebrates Dallas Cowboys Partnership
- Celebrate Unique Team Experiences
- The Yankees Launch Ticket Booth at Modell's in Times Square
- Leverage Endorsers to Drive Buzz for Launch Dates
- Gillette Turns to Kenny Mayne & His Razor to Connect With Sports Fans
- The SF Giants Use Infomercial to Drive Merchandise Sales
- South Carolina Goes Digital to Engage Avid Fanbase
- Burger King Gives LeBron James the Royal Treatment in Miami
- The Panthers Let Fans Pick Their Ticket Plans
- When In Doubt, Turn to Journey for Game Entertainment
- The Jets and EA Sports Bring Madden '11 to Training Camp
- The Jets Celebrate a New Era of Football with a Commemorative Wine
- The Dolphins Let Fans Relive Their Favorite Moments
- Nike Celebrates World Cup Heroes with Special Mural Display
- Four (4) August Sports Business Events to Check Out
- Heineken Brings its UEFA Association to Life for Fans
- Could We See The Gatorade Shower Reinvented Virally?
- Tissot Uses QR Codes to Bring Its Race Models to Life
- Bring Furniture Sponsors to the Tailgate Lots
- July 2010 Partnership Activation 2.0 Newsletter
- Mobilizing Brands - Benchmarking the Tour de France
- 40 Ways Sports Teams Can Utilize Foursquare
- Looking for a New Way to Sell Season Tickets?
- The Arizona Diamondbacks Unveil the Dbacks Legends Race
- Nike Hits the Subway to Write the Future
- The Cleveland Indians Feast on Lunchtime Tickets
- Kia Motors Hooks Falcons Fans Up with a True Prize
- UFC Hits Twitter to Engage with Fans
- Centauro Helps Brazilian Soccer Fans Feel The Weight of Five World Titles
- Nike Golf Introduces "The Oven" to Showcase R&D
- The Kings Provide a Case Study for Draft Party Engagement
- Emirates Touches Down at the 2010 World Cup
- The Nets Have The Blueprint for Greatness (On A Billboard)
- Manchester City FC Unveils Its New Team Foursquare Page
- Puma Pulls Off An Epic Cape Town Stadium Stunt (If It's Real)
- adidas and Peter Cech Give Goalkeeping a New Meaning
- Nike Goes Social with Billboard (and Kobe) in Johannesburg
- Sony Proves that 3D Projection Messaging is Here
- Bridgestone and TPC Give Entourage Fans A Chance to Hit the Links
- The Wizards Welcome John Wall to Washington D.C.
- Live on Social Blueprint Connect!
- June 2010 Partnership Activation 2.0 Newsletter
- Vodafone Emphasizes Teamwork with F1 Viral
- World Cup Viewing Parties From Across the Globe
- Vitamin Water Gives Its Virals a Dose of Humor
- Leverage Airline Partners with Special Video Shoots
- The Parking Spot Shuttles Fans in Style
- Chick-fil-A Drives Eyeballs with Creative Signage
- 140 Reasons Sports Teams Should Use Twitter
- Coca-Cola Generates World Cup Excitement with CrateFan Statue
- Puma Challenges Runners to Take on the Dubai Vertical Marathon
- Nike Takes You Inside Their 2010 OOH World Cup Execution
- Kevin Durant Takes You Along On His Journey to China
- adidas Generates World Cup Buzz in Hong Kong with Giant Soccer Playground
- Nike Welcomes Rafael Nadal Fans to "The Club"
- Bertucci's Hits a Home Run with Boston Billboard
- Create Moments of Opportunity for Fans In-Game
- The Lotte Giants' Mascots Gone Wild...
- Nike and Team England Give Mount Rushmore a New Look
- BMW Proves 3D Building Projections Are Here
- Real Madrid Wants You To Become a Part of the Club
- King Kong Invades Dodger Stadium to Promote 3D New Ride
- Hyundai is Set to Make Noise at the World Cup!
- The City of Chicago Has Stanley Cup Fever!
- Are You Showcasing Your Fans' Talents?
- Bell Canada's Playoff Dasherboard Grows a Following
- May 2010 Partnership Activation 2.0 Newsletter
- Vodafone Makes a Clear Sponsorship Statement
- Nike Listens to Soccer Fans With "Inspire the Boot" Promotion
- Is Music Part of Your Branding Strategy?
- Jack in the Box Scores with Outfield Signage at Petco Park
- The Nets Brought Virtual Good Luck to the NBA Draft
- Giants Fans Breathe Right and Love Their Team
- Yankees Fans Enjoy the Best Buy Match Game
- Give Fans an Experience They will Never Forget
- The Kings Salute the U.S. Army as a Partner
- The SF Giants Take Tweetups to the Next Level
- Carlsberg Takes You Behind the Scenes with Team England
- Partnership Activation Receives Top Sports Business Accolades
- Coors Light Makes Golf Cooler With New Viral Ads
- Follow Partnership Activation on LinkedIn!
- If You Have Never Heard of Qatar, You Will Soon...
- Hunky Dory Promotes Rugby in a Whole New Light
- Looking to Feature New Outfield Signage Elements?
- Would a Mascot Proposal Grab Your Attention?
- It's Time to Take Bobblehead Nights to the Next Level
- Drive Value for Hotel Partners with Student Bed Races
- The SF Giants Hit a Grand Slam with Their New Commercials
- Heineken Offers Hawks/Thrashers Fans an Ultimate Lounge Experience
- World Cup Stadium Lets Fans Soar Above the Pitch
- The Boston Marathon Runs on RFID Technology
- An Inside Look at the New Meadowlands Stadium
- The Red Wings Weave Fans Into Their Playoff Introductions
- Taco Bell Fans Get Saucy at Astros Games
- Roush Fenway Racing Uses QVC Humor to Sell Sponsorships
- Take Your Outdoor Sports Digital Efforts to New Heights
- VaynerMedia Shows that Geolocation is Here to Stay in Sports
- Partnership Activation - April 2010 Newsletter
- AB Scores with Mascot Can Race Between Periods
- The Mavericks Raise Some Eyebrows with Latest Viral
- The Mets Introduce Fans to New Stadium Features
- Nirmal Leverages US Open Alliance to Drive Real Estate Sales
- Jones Soda Takes Its Seahawks Partnership to New Heights at Retail
- An Inside Look at the Gatorade G Series Mobile Locker Room
- Red Bull Gives Fans a New Look at Game Entertainment
- Are You Using Fan Behavior Suggestions to Drive Revenue?
- The SF Giants Kick off 2010 with a Flash Mob
- Nike Gives Marathon Fans All New Access on Race Day
- Puma Celebrates the Game of Soccer in Africa
- Capitalize on Marathon Traffic with Street Teams
- An Inside Look at Target Field
- Partnership Activation - March 2010 Newsletter
- The Crew Highlight Their Fan Experience to Drive Sales
- Leverage Players to Promote Non-Profits
- Who in the World Can Challenge Cristiano Ronaldo?
- Take an Inside Look at the Heineken Holland House
- JetBlue Lands at the BankAtlantic Center
- Nike Welcomes Action Sports Enthusiasts to "The Farm"
- Nike Shows What it Takes to Bleed as One...
- The Cavs Set a Record with Snuggie Night...
- Pitch a Perfect Game in MLB2K10 and Win $1 Million
- Activation of the Day - Cheerios, 2010 Olympics
- Molson Brings Canadian Nationalism to the Olympics
- The Dodgers Get Interactive with Digital Fan Billboards
- Castrol Creates the Ultimate Kicking Machine
- Partnership Activation - February 2010 Newsletter
- Bring Your Team Billboards Life!
- Billboard of the Week - Lotto (Soccer)
- Red Bull Drives Interest with F1 on Ice Viral
- Does Your Venue Scream Your Brand?
- Vitaminwater Gets Creative with Olympic Activation
- Effectively Leveraging Social Media to Get a Job!
- Nike Does it Again with the Human Chain
- The Mavs Raffle Off Nowitzki Bobblehead for Charity
- Umbro Unveils England's Away Jersey in Hostile Conditions
- Drew Brees Leads Post Super Bowl Bar Chants
- Activation of the Day - Interactive Store Fronts
- The Bud Light House is... Real?
- Puma Scores With Valentines Day Viral Effort
- The Big Game 2 Proved Huge for Samsung Mobile and Vodafone
- Activation of the Day - Olympics Zip Line
- Camp Randall Goes Crazy for Outdoor Hockey
- Nike Creates Viral to Go Red and Save Lives
- RBS Treats Guests to an Ultimate Tennis Experience
- Target Brings Shaun White to New York City...
- Have You Brought on a Wine Partner?
- Snowbranding... Just in Time for the Winter Olympics
- It's Time for the Dancin' Dawgs...
- Time For Some Rest and Relaxation
- Activation of the Day - Ford, MAC Championship
- Brian Gainor - Climbing the Ladder in Sports
- Partnership Activation - January 2010 Newsletter
- The White Sox Offer an Innovative Corporate Partnership Microsite
- Nike is On Target with its Latest Soccer Viral
- The Wild and AB Offer a Snowmobile Giveaway
- Are You Offering Win Insurance?
- Doritos Crashes the Super Bowl with a Consumer Challenge
- Activation of the Day - STA Travel, Outback Bowl
- Drive Ticket Sales with "Facebook Friday" Promotions
- Activation of the Day - PokerStars
- Leverage Electronics Partners In-Game...
- Matt Bonner Leads the Quest for the Hoagie Grail
- The ATP Kicks Off its '10 Tour On a Flying Carpet
- Activation of the Day - Dunkin' Donuts
- Activation of the Day - Cal Athletics, Oski Mobile
- adidas Rocks Europe with the NBA 5 United Tour
- The Best Hockey Race You've Never Seen...
- Use the Penalty Box to Promote Green Initiatives
- Drive Excitement with Fan Makeovers and Look-A-Like Segments...
- Bring Your Out-of-Home Campaigns to Life with Steam!
- The Mavericks' Great Baby Race of 2009
- adidas Goes Guerrilla with Star Wars Characters
- The Giants and Springsteen Celebrate Memories
- For Heineken, It's All About the Experience
- Red Bull Kicks off 2010 with a Rally to Remember!
- Happy Holidays from Partnership Activation!
- Partnership Activation 2.0 - December Newsletter
- Activation of the Day (12/21) - Molson Canadian
- Race with the Rangers and the NY Lottery...
- NACMA - Collegiate Social Media Insights
- Activation of the Day (12/16) - Sherwin Williams
- Activation of the Day - adidas Jabulani Freestylers
- Join the EA Sports Blindfolded Keepie Uppie Challenge...
- Fresh Ideas, Trends, and Perspectives for 2010
- Activation of the Day (12/14) - Nike, Mountain Dew
- Activation of the Day (12/13) - Meritus University
- Charles Schwab Connects with Consumers via Golf Pro
- Do Your Vignettes Feature Product Placement?
- The Green Man Delivers for HP and Warsaw
- How is Social Media Impacting Our Lives?
- Activation of the Day - Hershey's
- Trend Tracker: Gameday Housing
- Fans Shoot to Win Hams at ECHL Hockey Game
- Activation of the Day - The 100 Yard Shot
- U.S. Soccer Tests the Skills of an NFL Kicker
- Activation of the Day - adidas
- The Checkers Let You Check Out Their "Cribs"
- SUBWAY Unveils A Fresh Promotion in Columbus
- Chick-fil-A - Activation of the Day
- adidas Makes a World Cup Splash in South Africa
- Consider Branding that Moves Consumers...
- 10 Ways to Leverage Sharpie as a Corporate Partner
- Alabama Football Boasts One of the Best Video Board Intros in Sports
- Partnership Activation 2.0 - November Newsletter
- The 10 Best Sports Billboard Themes of 2009
- NBC Lets Fans Design U.S. Olympian's Helmet
- Arsenal Players Dress as Mascots for Fundraising Effort
- The Predators Celebrate Halloween with JibJab
- Teams Strike Gold with Crossbar Challenges...
- Bajaj Allianz Displays Innovative In-Game Advertising Concept
- The Seahawks Host a Dachshund Dash at Halftime
- Nike Goes Outdoor to Promote New Harajuku Store
- Guitar Hero Inspires Soccer Players Everywhere
- Betfair Gives Manchester United Fans Media Exposure
- Barclays Lets EPL Fans Take Home The Trophy...
- Arsenal Unveils "The Spirit of Highbury"
- LSU Athletics Goes Green with South Coast Solar
- BMW Oracle Racing Shows How It's Done...
- NASCAR Lets Fans Tweet Their Way to Vegas
- The Mallards Introduce the Coors Light ICE ROW
- 2010 Vancouver Olympics Watch
- The Twins Move In... With Some Humor
- The Pace Car Arrived in Style at the Dickies 500
- Auburn Uses Celebrity Home Run Derby to Drive Donations
- Thriller Mania Hits The Sports Scene
- Volkswagen Pushes Fuel Efficiency at the Chicago Marathon
- The Nets Put Their Injured Players to Work
- The Gophers Turn to the Ghostbusters on Halloween
- Velodrome Branding is Harder Than You Might Imagine
- Disney and Lady Foot Locker Offer An Ultimate Race Weekend
- The Wizards Use Globalization to Sell Tickets...
- Red Bull's Project X = Sports Marketing Idea of the Year
- Turn Your Team Shop into an Experience...
- Amtrak Provides Special World Series Rides for the Phillies and Yankees
- Arsenal Uses the Web to Build Global Presence
- Coors Light Offers the Race to Refreshment...
- The Raptors Get Creative With Their OOH Marketing
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- Celebrate Team History with a Magnetic Billboard
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- Are You Hiring?
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- Looking for New Ways to Reward Season Ticket Holders?
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- Jelena Jankovic and Wrigley's Set a Smiles Record
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- Partnership Activation 2.0 - October Newsletter
- Consider Bringing Your Stadium's Stairs to Life
- Have You Considered the Human Jumbotron?
- Looking to Sell More Pizza at Your Venue?
- The Quad City Mallards Put Hardee's in Goal...
- The Coyotes Look to Draw Fans with "We Win, You Win" Offer
- Marquette Uses Social Media to Sell Ticket Plans
- Florida Gator Student-Athletes Create a Thriller
- UK Coach John Calipari Delivers for Papa John's...
- Shapeshifter Offers New, Innovative Signage for Teams
- The Dodgers Hit the Beach to Drive Ticket Sales...
- The Islanders Take Their Game Day Programs Digital
- Pepsi Lets Fans Pick the Halftime Music of the Grey Cup
- Teams Should Consider Parking for the Cure...
- Gillette Says Cheers to 50 Great Patriot Seasons...
- The Maple Leafs Look to Drive Tourists to Cuba...
- Volkswagen Sponsors... The Russians?
- Pick the Winner of the ING New York City Marathon and Win!
- The 49ers and US Bank Leverage the Coin Flip...
- Parachute Promos Delivers Value for Brands...
- The Maple Leafs Offer Fans the Ultimate Pre-Game Experience
- The Calgary Flames Offer The Best Intros in Hockey
- Chick-fil-A Rides the Wave to Drive Sales...
- Billboard of the Week - Chick-fil-A
- The Utah Jazz Offer Free Tickets on Twitter...
- The West Coast Conference Goes Viral With Fan Draft...
- The Gillette Young Guns Play Chicken To Drive Buzz
- The Packers Celebrate Fans with HOF...
- The Colts and United Way Help Dreams Come True
- The Vikings and HBO Team Up on Entourage Offer...
- Does Your Team Shop Have a Top 10?
- Vitaminwater Goes Viral with Steve Nash and 50 Cent...
- Red Bull Takes Soccer Freestyling Worldwide...
- T.G.I. Friday's Scores with a Punt Promotion...
- Nike Raises Money for Schools with Kids 5K...
- Trader Joe's Leverages Sports... Without Paying for It
- Pass on the Newsletter... For a Chance to Win adidas Eyewear!
- Partnership Activation 2.0 - September Newsletter
- The Big Ten Leads the Way with Fan Camp...
- The Top 5 Activation Ideas From the U.S. Open...
- The U.S. Open Brings Back the SmashZone...
- Powerade Offers HS Players the Chance to be Coached by Steve Smith...
- U.S. Open Fans Caption The Action...
- Applying Great Marketing Ideas to Sports...
- Billboard of the Week - Coors Light
- Do You Have the Best E-Newsletter in Sports?
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- LSU Promotes Facilities with Cribs Segment...
- Nike Connects with Consumers Through Passion...
- Belle Tire Hits a Home Run with Tigers Promotion...
- Sony Ericsson Invades Toronto to Promote WTA...
- Partnership Activation 2.0 - August Newsletter
- The Big East Flirts with Social Media...
- The Atlanta Falcons Take Web Search to the Next Level...
- Boost Game Day Sales with Vending Machines...
- Use Billboards to Capitalize on Team Affinity...
- The Panthers and Harris Teeter Team Up at Retail...
- Pringles Goes Ambush at Wimbledon...
- Comcast Creates a Compelling Offer for Fantasy Football Players...
- Take Your Print Activation to the Next Level...
- The Socceroos Creatively Play Up Their Opponents
- Kit Kat Releases New Soccer/Basketball Viral...
- $0.99 Gas Promotion a Hit with NASCAR Fans...
- Arsenal Fans Love the EBEL Fastest Goal Contest...
- Falcons Fans Enjoy Benefits with State Farm...
- Are You Interested in the Fans' Point of View?
- Looking to Drive Web Traffic on Draft Weekend?
- Billboard of the Week - Budweiser, World Cup
- Looking to Promote Horse Racing Sponsorships?
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- The Warriors Team Up with Vontoo to Create a Custom Ticket Sales Piece...
- Hugo Boss Goes Ambush on the British Open...
- Partnership Activation 2.0 Newsletter - July Issue
- Nike Takes its Livestrong Campaign to the Streets of New York...
- adidas Unveils Amazing Soccer Viral Pieces Worldwide...
- adidas Rides with the Three Stripe Skate Hype...
- The Dodgers Claim LA As Their Town...
- Billboard of the Week - Ikea
- Bring Signage to Life with an Element of Engagement...
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- Teams, Leagues, and Brands Take a Community Focus...
- Boston Fans to Search for the TD Garden Golden Ticket...
- ING Direct Grabs Global Attention with Professional Fan Contest...
- The Reno Aces Take the 7th Inning Stretch to a New Level...
- UPS Uses Airport Activation to Greet Beijing Olympics Travelers...
- Nike Captures Athlete Perseverance with New Campaign...
- Custom Domain Extensions Will Soon Change the Sports Industry...
- Brewers Fans Receive Dollars for Dingers...
- Billboard of the Week - James Ready Beer
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- Are You Cut Out for the Amazing Seat Race?
- Partnership Activation 2.0 Newsletter - June Issue
- Looking to Tackle Compliance Issues?
- New Tiger Woods Viral Leverages Scott Van Pelt...
- Kalahari Resorts Makes a Splash at Miller Park...
- The Astros Let Kids Get in Free All Summer...
- Northwestern Offers Ticket Promotions for Local Youth...
- Right Guard Leverages Chris Paul to the Max...
- Fans Get Excited About "Million Dollar Monday"...
- The Dolphins Use an Interactive Viral Piece to Connect with Fans...
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- The United Scout Seats Experience at U.S. Cellular...
- The Blue Jackets Kick Off Summer with OhioHealth...
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- Nike Turns Marketing Focus to the Legend of Leroy Smith...
- BooneOakley's Website is now an Interactive YouTube Video...
- Twins Fans Can Win Free Ice Cream for a Year...
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- Drive Your Team's Fanbase in New Markets...
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- Who Wouldn't Love "Sure-Win Wednesdays"?
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- Billboard of the Week - Fallsview Casino
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- Travel the World and Learn from the Best...
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- New Partnership Activation 2.0 Newsletter!
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- Billboard of the Week - Gatorade, Mia Hamm
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- Partnership Activation - Update
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- Billboard of the Week - Lance Armstrong, Hope Rides Again
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- The Greatest Olympics Guerrilla Marketing Campaign You've Never Seen...
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- Billboard of the Week - Philadelphia Eagles
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- Wake Forest Athletics Rewards the Last Fan Sitting...
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- Billboard of the Week - Casio
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- Arsenal Boosts Online Merch Sales with Advent Calendar...
- Cavs Fans "Check-Up" On Their Favorite Players...
- Mario Williams... The Super Hero
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- Drive Brand Awareness on the Slopes...
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- Looking to Promote a New Shoe to Fans?
- What Happens When Michael Jordan Takes on a CEO in a Game of Hoops?
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- New Adidas Soccer Viral...
- The RoadRunners Take Care of Business...
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- Creativity Captures the Attention of Passerby Traffic...
- Distribute Premiums that Deliver Value for Sponsors...
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- San Jose and Seagate Create BlackArmor...
- EA Sports Creates a Story to Sell NBA Live '09
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- Looking to Drive Concessions or Merchandise Sales?
- Interested in Selling Sponsorships for Water Polo Events?
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- Keep An Eye On... Digital Out-of-Home Signage
- Capitalize on Billboard Creativity...
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- Would You Like to Bowl With Peja?
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- Take Team Sponsorships on the Road...
- Fans Enjoy Pitchers of Beer at Games in Cologne...
- Michigan State Fans Get Payback...
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- When Sports and Pop Culture Connect...
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- Looking for a Unique Way to Launch the Season?
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- Are You Capitalizing on the Penalty Box?
- Looking for New Ways to Promote Your Brand?
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- Looking for Corporate World Information?
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- Looking to Create Content Without Rights to Marks?
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- PA Activation Galleries - Updated!
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- Let the Fans Speak...
- Searching for "Different" in the Golf Space?
- Never Underestimate Humor as a Sponsorship Tool...
- Are You Maximizing the Value of Your Giveaways?
- Do You Want Team Employees to Live and Breathe Your Brand?
- The Minnesota Lynx Know How to Party...
- Looking for a Unique Viral Campaign?
- Partnership Activation 2.0 - September Newsletter
- The Redeem Team Eats Wendy's...
- Looking to Leverage Medical Partners?
- Sponsorships... From the Driver's Point of View
- Interested in Bringing Your Sport to the City?
- Have You Considered Enhancing Your Venue's Restrooms?
- What Happens When You Play Lebron in Horse?
- When It Comes to Licensing, Think the Unthinkable.
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- Six Tips for Reducing "Unsubscribers"
- Looking to Drive Retail Sales?
- Are You Looking to Add a New Partner?
- Score Five Goals, Score Free Tacos...
- Are You Looking to Honor a Team Representative?
- Looking to Keep Up With the Sports Business Industry?
- Take Caution with Promotional Stunts...
- Drive Your Product Into Consumers' Minds...
- Use The Foul Pole to Hook University Partners...
- How Genuine Are Your Fans?
- Partnership Activation 2.0 Newsletter - Sign Up!
- Bring Your QSR Partners to the Tailgate Lots...
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- The Race That Will Change The World...
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- New Nike Viral - Train Like LT...
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- Looking For Some Unique Baseball Inventory?
- Are Your Ballboys/Ballgirls Marketable?
- Are You Looking to Drive Profits from Signage?
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- Use SMS Messaging to Capture Post-Game Traffic
- Looking for New Ways to Integrate Auto Sponsors?
- Are You Looking to Make Your Signage Pop?
- Looking to Promote Your Team's New Uniform?
- Looking for a Promotion that Pays at the Pump?
- Take Your Brand to Fans in the Parking Lots...
- Have You Considered Implementing Promotions That Have Proven to be Successful in Other Sports?
- Create Promotions That Engage Fans...
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- Utilize Unique Beach Signage to Promote Brands...
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- New Nike Soccer Viral...
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- Vitamin Water's Homers in the Hudson...
- Adidas Olympics Viral...
- Build Your Brand One Step at a Time...
- Leveraging the Periods of Play to Your Benefit...
- Score with Soccer Net Branding...
- Check Out the Galleries - New Updates!
- Targeting Young Consumers?
- Are You Thinking Guerrilla?
- Capitalize on High Gas Prices...
- Complement Your Online Product Sales...
- The Brewers Hit the Jackpot with Powerball...
- The Bills Drive Interest For Training Camp...
- Penske Offers Video Board Promotion for Fans...
- The Maple Leafs and Coke Offer a Game for FREE
- Drive Team Interest at Retail...
- Scent Marketing in Sports... It Just Smells Right
- Arizona State Goes Guerrilla to Promote Their Upcoming Season...
- Are You Looking to Activate Within the Running Space?
- Partnership Review: Lord's Cricket Ground
- Welcoming Your Star Signees in Style...
- Take Control of Your Parking Lots...
- Expanding Your Fanbase in Foreign Markets...
- Offer Consumers An Incentive To Tune In...
- Are Your Promotions Socially Responsible?
- Are You Utilizing All Ad Revenue Channels?
- How Are You Leveraging Your Multi-Language Sites?
- Go Guerrilla With Your Soccer Branding Tactics...
- Looking For a Recognizable Presence in the City?
- Who Have You Considered For Your Emcee Position?
- If You Have Five (5) Minutes...
- Can This Spark Your Next Viral Soccer Campaign?
- Looking for a Guerrilla Tactic? Try 3D Pavement Art...
- How Big is Your Head on Game Day?
- VitaminWater Let's Consumers Hit for $1 Million!
- New - Nike Far East Activation/Branding Gallery!
- New - Adidas Far East Activation/Branding Gallery!
- Benchmark Juventus FC's Website...
- The Grizzlies Unveil The Toyota Pickup Center...
- Looking for a Way to Tie-In a QSR and Lottery Partner?
- Are Your Fans Aspiring Composers?
- Is Your Team/Brand in THEIR Calendar?
- Have You Seen Adidas Futsal Park?
- Are Fans Talking About Your Brand at Events?
- Looking to Promote Your Brand in Emerging Markets?
- The Nationals Attempt to Convert Orioles Fans...
- More on Sonic Branding...
- Introducing a Revenue Generating Widget...
- How Do Fans Capture Your Events?
- Miller Hits a Grand Slam with its New Promotion...
- MLS - Hire These Guys Too!
- M&M's Scores With Its Airport Displays...
- Roger Federer... Has Personality? New Nike Ad..
- Looking to Draw Butts in the Seats? Try Free Prostate Screening Night...
- Pushing a Promotional Item at Retail?
- Looking to Target C-Store Partners?
- Nike Taps Into Consumer Emotion...
- If You Haven't Joined Linked In Yet, It's Time...
- Budweiser's Found It's Golf Niche...
- Volkswagen Scores With Its On-Site Branding...
- Partnership Industry to Watch: Movie Theaters...
- L.A. Hits A Homer with Universal Studios...
- Adidas Leads the Way with Promotional Stunts...
- How Long Are Your Fans Waiting In Line?
- The PGA Tour Presents the Kodak Challenge...
- Cristiano Ronaldo Races a Bugatti...
- New Post: Stanley Cup Finals Activation Gallery
- Strike it Rich with a Lottery Partner...
- Detroit Digs the Octopus Come Playoff Time...
- USA Wrestling Takes its Media Campaign to Another Level...
- Are You Looking to Gain the Support of Consumers Nationwide?
- ESPN Recaps the Top 10 In-Game Fan Contests...
- Sell Your Interior Tunnel Signage...
- The Bucks Need to Partner with an Online Dating Service...
- Guinness, We Have Found Your Hockey Endorser!
- Chick-Fil-A Does the Chop, Braves Fans Eat the Chicken...
- MLS - Hire This Guy!
- When it Comes to Mobile, Educate Your Fans!
- Sonic Branding: What is the Sound of Your Brand?
- When it Comes to Corporate Partnerships, FC Barcelona is "Best in Class"
- Give Your Signage a "Call to Action"...
- Drive Eyeballs Towards Your Signage by Activating It!
- Drive Partnership Value Out of Your Mascot...
- McDonalds Grows Its Billboard Awareness...
- AVP Partnership Analysis...
- Let Me Introduce... The Adidas Eyeball...
- A 40-Foot Chick-Fil-A Cow Is Coming... To Turner Field
- Taco Bell Freezes Phillies Fans in Their Steps...
- Nike Goes Interactive With Its Street Signage...
- adidas goes BIG with activation for UEFA Euro 2008...
- Put Your Brand... In The Mouths of Consumers?
- Amp Energizes Their On-Site Efforts...
- If Fans Want Hits... Show Them Hits!
- Looking for an Uncluttered Sporting Event?
- Get Fit with the Warriors...
- Partnership Categories to Watch: Spas
- Capture Fan Interests: Profile Pre-Game Rituals...
- Fan Tailgating... Taken to a Whole New Level
- Dairy Queen and The Gophers Team Up to Drive Store Traffic...
- New Site Feature - Job Board
- Japanese Baseball... New Signage Inventory?
- A Look Back at Some Great Integration...
- Dunkin' Cashes In with Eagles Sandwiches...
- VIP Lounges Taken to the Next Level...
- Looking to Activate Around Tennis Tournaments?
- Retail Vending Machines Are Here...
- In Case You Missed The ManU-Chelsea Shootout...
- A New Way to Utilize Social Networking...
- Spicing Up Dance Team Sponsorships...
- Create Premium Value Out of Existing Ticket Inventory...
- Go LIVE With Commercials...
- Are You Looking To Offer Customized Products?
- Free Weekly Sports Marketing Newsletter...
- Why Don't We See More Putting Contests?
- Looking to Connect Your Brand with Athletes?
- Branding Notes From Premiership...
- Win a Chance to Represent Your Team at the Lottery...
- Target Aging Baby Boomers and Senior Citizens...
- Enhance Your Online Community Relations Efforts...
- Extending Viral Campaigns...
- Everyone Loves the Beer Man...
- Microsoft Surface... The Future of the Sports Industry
- The WWE Targets... Kids?
- Crown Royal Offers the Chance of a Lifetime...
- Social Networking Goes Mainstream...
- Unique Nike Viral... Kids, Don't Try This at Home...
- Advertisers Are Coming To Get You...
- Connect With Your Fans Via Facebook/MySpace...
- Have You Considered Giving Your Venue Restrooms a Makeover?
- Nike Goes Guerilla to Promote Running...
- The Phoenix Coyotes "Get" Guerilla Marketing...
- The Packers Offer Free Team Email...
- Register All Relevant Site Domain Names...
- Capture Unique Athlete Footage...
- Gatorade Offers An "Out Of This World" Vacation
- New, Interactive Signage - Check This Out!
- Sponsors: Find Authentic Brand Ambassadors...
- Online Advertising Insights...
- Pick Up Your Copy of Dugout Wisdom...
- ESPN, Say It Ain't So...
- Pictures are Worth a Thousand Words...
- Memphis Grizzlies Leverage Stimulus Payment...
- Cub Cadet Teams Up With Lebron To See Your Best Trick Shots...
- Partnership Activation Tactics - What's Hot
- Some Great Nike Rugby Viral...
- The Cavs Go 2.0 For Their Fans...
- Utilize Local Celebrities to Drive Fan Engagement
- Leverage Your Dance Teams and Cheerleaders...
- Partnership Categories: Who's Hot, Who's Not
- A New Wave in Sneaker Sales...
- Leverage Personalities to Drive Viral Efforts...
- Capture Moments of Tradition at Your Venue
- Looking for B2B Solutions?
- Have You Seen This Zamboni?
- Looking for Help with Recaps? Use These Two Tools...
- Golf Coverage of the Future...
- Activation Gallery Update: Sports Billboards
- Nike Football (Soccer) Does It Again!
- Some Notes from Ohio U's Symposium Weekend...
- Take Your Venue Locales/Promotions Online!
- Capture Your Fans' Social Network
- Think Global, Act Local
- Headed to Ohio University's Symposium Weekend...
- Looking For A Home Court Advantage? Consider "Speedo Guy"...
- What Would You Do For UNC-Duke Tickets?
- Introducing You to the Chipotle Blimp and the Moo Force One...
- Signage... That Reflects In-Game Team Performance?
- The Ultimate Father-Son Promotion...
- Create Your Own Exclusive Coverage...
- Tie-In Your Non-Profit Partners With Unique Promotions!
- Activate Your Running Partnerships... Adidas Guerilla!
- Leverage Team Personalities to Promote Upcoming Flicks!
- Looking to Draw More Eyeballs to Your Outdoor Signage?
- Ten Under Par = 10% Interest Rate?
- The Evolution of Coca-Cola's Sponsorship Approach
- Looking for Solutions for Your Recaps?
- Create Unique In-Venue Branding Tactics...
- Give Your Fans a Reason to Buy Season Tickets!
- Driving Viral Buzz... Create Unique Team Content
- Postseason Partnerships for Non-Playoff Teams?
- Did You Know? ... Online Sales
- Are Your Auto Partnerships Diesel Powered?
- Product Integration... Heineken and Tennis?
- Nike's Joga Bonito...
- Human LCD... The Next Revolution of Stadium Signage?
- Looking for Effective In-Game PA's?
- Score With a Dairy Queen Partnership!
- Word of Mouth... Is What the Industry Is Talking About
- Drive Your Viral Marketing...
- Pushing Single Game Tickets and Flex Packs?
- Ensure that Your Video Board Messages are Legit!
- When the Red Sox Win, You Win?
- Buy a Ticket, Get a Pregame Meal Free?
- Technology in Sport: Golf
- Read Up On What Is Taking Place in Dubai...
- What Are The Talents of Your Fanbase?
- The Starbucks Philosophy on Customer Service
- Leverage Music Partnerships...
- Fan Loyalty Cards!
- Take Steps to Value Your Corporate Partners
- Have You Considered Player Internships?
- Target Out-of-Town Fans!
- Sponsorship Review... Miller Park
- Taco Bell Ties Rewards to In-Game Occurences!
- Sharing The Experience With "Time Share" Tickets
- Let Fans Shoot It Out for Charity!
- Selling "The Bank Shot"
- Create B2B Opportunities for Your Ticket Holders!
- Generating Online Buzz...
- Need Help Driving Online Buzz for Your Brand?
- How Are You Connected?
- Looking to Target HS Athletes and Their Families?
- Build-A-Bear UPDATE!
- Sprint's High Investment Offers High Rewards
- Video Vault Updates!
- Targeting Fans in Remote Cities?
- Too Much 'All You Can Eat'?
- Dr. J Helps Nets Fans Say Yes!
- Partnerships: Category to Watch
- Video Vault Update!
- Boost Your Merchandise Sales with VIP Experiences...
- Papa Johns Wants Your Picture...and Business!
- Reward Those Who Team Up!
- Capture Activation with Ease!
- Target Young Fans Using Technology!
- Fan Entertainment!
- Enhance Your Concessions!
- Partnerships: Category to Watch
- Video Vault - UPDATES!
- The Floor Sweeper... Is an Entertainer?
- Targeting College Males?
- Alabama Offers a Golden Promotion...
- Slogan Database!
- When the Cubs Win, You Win!
- Consider Leveraging Your Gas/Fuel Partnerships...
- When All Else Fails, Go With Thriller!
- Shoot for a Scion!
- #16 Seeds Have a Chance to Win 300,000 Pizza Slices!
- Wisconsin Sporting Events Are One Big Party!
- It's Tournament Time!
- Attract and Leverage Camera/Film Partnerships!
- Create Brand Extensions that Deliver Results...
- Got Gift Cards?
- Pre-Game Dance Routine
- Watching Sports in 3D HD?
- Nike's New Commercial Is A Hit...
- Demo Watch: Middle-Class Millionaires
- Extend the Life of Your Marketing and Ticketing Strategies...
- Great Traditions: Run Ralphie Run
- Are You Looking for In-Game Entertainment?
- Building Pre-Game Excitment at Auburn!
- Is All This Green Talk Making You Turn Blue?
- You May Want To Re-Analyze Online Advertising...
- Tiger Woods... As Your Caddy?
- Countering Rising Ticket Prices
- Billboard Updates...
- Sponsorships in Collegiate Athletics...
- Sponsorship Review: Atlanta Motor Speedway
- Sell Solutions, Not Sponsorships!
- Chevrolet Scores BIG!
- Let Your Fans Pick and Win!
- Demo Watch: Halfrican-Americans
- The Power of Merchandising...
- Driving College Students to Professional Games...
- Fans Love Chipotle. Enough Said.
- VIP March Madness On-Demand Still Available
- Viral Marketing is Powerful!
- The Beauty of Traditional In-Game Entertainment...
- Charlotte Bobcats... Sponsorship Review
- 117 Corporate Partners???
- Activate Your Student Section!
- Leveraging Insurance Partnerships...
- Think Sports. Think Mobile.
- Targeting Consumers at the Pump...
- On the Fast Track to Targeted Print Marketing...
- CIAA - A Multicultural Marketing Affair
- Alltel Returns in '08 with the MyCircle 500 Promotion!
- Super Bowl Ad Spending Works... At Least for Domino's in '08
- Are you Doing Anything to Reach Your Fans at Retail?
- Hotels Feel The Spring in Their Step
- Is There Money In the Can?
- Pizza... Coke Zero... Final Four Tickets?
- Marketing Through Athlete Blogs?
- Are We Really Selling Our Fanbase to Sponsors?
- Sponsors Align Their Brands with Music Artists...
- Arby's Offers One Reason To Love Mondays...
- What Signals are Consumers Showing Corporate Marketers in Tough Economic Times?
- When it Comes to Showing Value... Swing for the Fences
- AirTran Mixes Sex with Sports to Get Its Point Across
- Videos Drive Buzz Around the NBA All-Star Game...
- Licensing Lessons Learned... Beware!
- The Economy is Falling... But the Sponsorship Industry is Rising!
- Dale Jr. Wins... Fans Win?
- What are the Next Big Ideas/Brand Extensions?
- A Great Quote for Selling Partnerships..
- NHL Goalie Billboards?
- FIFA 3 STREET Scores with Viral Marketing
- UK Goes Barnstorming
- Strikeouts = Free Pizza?
- Scratch and Win... Consumers?
- Segment Your Seating and Sell It!
- Creating Value out of Existing Inventory
- Take a Great Promotion and Run with It
- Innovative Billboards and Signage... A Must See
- Marketing FREAKOUT!!!
- Don't Strike Out with Sponsorship Opportunities
- An Ultimate Tailgate Weekend... In an RV?
- Engaging Consumers...At the Bar?
- Rewarding Your Ticket Holders
- Driving Web Traffic Through In-Game Promotions
- Sports Marketers - Dance Your Way to Being Top-of-Mind
- Escaping the Clutter - Frozen Awareness
- Buzz Marketing! Is it Always Positive?
- When It Comes to In-Game Activation, Who is "Best in Class"?
- Fresh Start... Fresh Ideas